What is the Envision Iowa Statewide Leaders Economic Outlook Survey?
The Envision Iowa Statewide Leaders Economic Outlook Survey is a research collaboration between Business Publications Corporation (BPC) and Bâton Global. The Survey provides leaders and decision makers across Iowa with sentiment data on the aggregated outlook for the future of Iowa, with the objective of supporting them in making commercial, investment, and public policy decisions that positively impact Iowa’s long-term economic performance. The survey focuses on the three critical themes that drive state-level economic performance: People & Culture, Business Opportunities, and Infrastructure. Within each of the three themes, the survey focuses on the four subthemes that capture the most pressing issues on Iowa’s economic performance agenda for 2023.
KEY FINDINGS
01
Leaders are broadly optimistic about Iowa’s business opportunity fundamentals
02
Statewide leaders agree major changes are needed to address Iowa’s social infrastructure crisis, namely housing, healthcare, education, and childcare
03
04
87% of Iowa leaders express concern that the state will not be able to meet workforce needs, even with changes
A majority of leaders expect decline in Iowa’s population, with particular concern in manufacturing and logistics sector
WHAT'S IN THE SURVEY?
The Envision Iowa Statewide Leaders Economic Outlook Survey was sent to approximately 3,500 leaders from business and industry, economic development, chambers, education, municipalities and government agencies across Iowa. Responses represent 77 of Iowa’s 99 counties. The survey was in the field from Aug. 29 to Sept. 12, 2022. Leadership sentiment for each sub-theme were analyzed and compared against underlying key performance indicators (KPIs) commonly used by Iowa leaders to measure Iowa’s performance. From our analysis, insights were generated to both inform and engage with leaders and decisions makers across Iowa to support their decision-making processes. Here are the questions that we asked:
In thinking about 2023 ...
1. What are your expectations for changes to Iowa’s population?
2. What are your expectations for Iowa being able to meet its workforce needs?
3. What are your expectations for Iowa’s performance on issues of Diversity, Equity, and Inclusion (DEI) in the workplace?
4. What are your expectations for changes in the overall quality of life for Iowans?
5. What are your expectations for innovation across the Iowa economy?
6. What are your expectations for changes to the entrepreneurship ecosystem in Iowa?
7. What are your expectations for performance of each the following key Iowa industries? (Agriculture, Financial Services, Insurance, Manufacturing, Technology)
8. What are your expectations for changes to public-private partnerships (PPP) across Iowa?
9. What are your expectations for changes to the following social infrastructure in Iowa?
10. What are your expectations for changes to transportation infrastructure (road, rail, air, barge) in Iowa?
11. What are your expectations for changes to communications infrastructure (cellular, broadband, satellite) in Iowa?
12. What are your expectations for changes to energy infrastructure in Iowa?
PAST EVENT COVERAGE
SUPPORTERS
SURVEY PARTNERS
BPC is an Iowa-based media company that serves business, cultural and philanthropic communities via it's flagship publications; Business Record, dsm Magazine and ia Magazine. We successfully reach and engage diverse, targeted audiences through multiple platforms, including print, digital, video, audio and events. Learn more
Bâton Global uses objective, data-driven approaches that allows business leaders to find solutions quickly, so they can concentrate on what’s most important to them. We are proud to support Iowa businesses and communities in creating positive economic development outcomes and ensure continued success for future generations in Iowa. Learn more