On Nov. 11, the Business Record’s women-focused newsletter LIFT IOWA becomes ... Fearless. Join us at our interactive launch event to be inspired by and connect with a diverse group of fearless women and learn more about our renamed and expanded initiative featuring a revamped e-newsletter, more in-depth reporting and new events.
Can't join us for the event? No problem. Sign up to receive the free revamped weekly newsletter on Nov. 16.
Already a Lift IOWA subscriber? No sweat. You're already set to receive Fearless.
As a women-owned and women-led company, our team at Business Publications Corp. and the Business Record know that empowering women isn’t just good for business, it’s personal to each of us. Our Women of Influence honor was created more than 20 years ago to help elevate women who for a variety of reasons did not receive the same recognition as male leaders. More than six years ago, we launched a weekly newsletter devoted to women in business – Lift IOWA – and it has received some of the highest levels of engagement among our many digital products.
In many other ways we have made a point to share stories of inspiring women and shine a light on workforce issues tied to gender inequity. Yet, we’ve always known it was necessary to do more. Much more. With the coronavirus pandemic magnifying the issues facing Iowa women, we felt called to act on that goal.
The Business Record is proud to introduce Fearless, a multiplatform initiative with women-centered content, events and media designed to help women and the companies and allies who both value and support them. The elements of this brand, which will officially launch in November, can be simplified into one goal: We want to help empower Iowa women to succeed in work and life.
For the past year, our team has been researching, hosting focus groups and looking for industry guidance to develop this initiative. Your feedback was extremely valuable.
We heard you. And we are creating something in Fearless to address your needs. In the coming weeks we’ll tell you how.
For now, we want you to know some of the major goals of Fearless. First and foremost, this initiative will be representative and intersectional. We plan to elevate new and diverse women’s voices across a variety of industries, career paths and geographic areas in the state.
We also plan to present women’s issues as what they are: everyone’s issues. The content, which will be shared across all our platforms, will be driven by gender and family issues and relevant to everyone, including men and gender-nonconforming individuals. The brand will be hyper-focused on in-depth reporting, which is why we’ve hired Emily Blobaum as our contributing editor, sharing different views and connecting our audience.
But let us be clear about one thing: This initiative is meant to be an evolution, and as it begins we will continue to listen to your needs and adapt where necessary.
We invite you to join us on the journey ... Be more. Fear Less.
- Emily Barske, Business Record Associate Editor
Fearless, a multiplatform initiative with women-centered content, events and media designed to help women and the companies and allies who both value and support them.
The initiative includes:
- A redesigned and revamped weekly newsletter (Nov. 16 launch) - sign up
- A new website dedicated to Fearless - coming soon
- Monthly editorial coverage infused into the weekly Business Record
- New events
- Tie-ins to our popular Women of Influence event
Fearless is made possible with the support of businesses and organizations in the community who believe supporting women is not only the right thing to do, but that supporting women is good business.
Opportunities to sponsor this initiative are available and can help you and your business directly reach Iowa's most influential female leaders and emerging leaders, and position your organization as an employer of choice for top talent in our community. The deadline to reserve your sponsorship is Oct. 30.
To learn about sponsorship opportunities, please contact Sara Brown at firstname.lastname@example.org.